Success Stories
A few examples of how Cale products and services have created high-value solutions.

Cale terminal collects green fees

Do you have problems with golfers not paying their green fee and using the excuse that the reception was closed, so that they therefore couldn’t pay? Or do you have burglars breaking in and stealing your green fees, paid outside office hours?

MPC terminal for early-bird players

This was an unsatisfactory situation for Sollentuna Golf Club in Stockholm, Sweden. Due to the isolated location of the club, they did not want to run the risk of allowing customers to put envelopes containing cash into a mailbox. They realised that this was losing the club money and came up with the idea of having an automatic payment terminal outside the clubhouse for early-bird players.

When the player arrives at the golf club outside of opening hours, they use the MPC terminal to pay their green fees. The terminal accepts all kinds of credit cards, and the player selects the applicable fee from a keypad according to the displayed tariff. Since the Cale system is very flexible, it is no problem to have different green fees for different times of the day – or, for instance, to have a lower green fee in the autumn for afternoon players, when it gets dark earlier.

More benefits than expected

“Our intention in the beginning was to take care of the payments outside office-hours at the terminal. But we have also been able to improve our customer service, as it is possible to pay at the terminal throughout the day”, says Fredrik Heinmets, Director of the Sollentuna Golf Club. “Our receptionist can focus more on providing a service to our members by taking bookings, answering questions, etc. instead of being a cashier. And players can pay their green fee at the terminal as soon as they arrive, without having to wait at the reception desk to pay, which has been appreciated by both our guests and our staff,” continues Fredrik Heinmets.

Short payback time

Mr. Heinmets estimates that approximately 10% of all the green fees have been paid at the terminal. Considering that about 10 green fees per day are sold outside office-hours, the terminal started to make ­money from day one. The investment in this terminal is also low compared to other equipment at the club, so the return on investment is short.

Credit card handling

Cale also takes care of the credit card transactions for the club. The transactions are transferred via GPRS to a server, and thereafter to the credit card companies, who take care of the invoicing.

This means no additional administration for the club; instead it has decreased. The level of service has increased, so, overall, it is a “win-win” solution.